Reel to Real Campaign showcases four iconic reel looks from four different eras of Bollywood featuring four real brides who are Gargi Narula, Kritika Sobti, Chanu Vyas and Ayushi Bedi. Bride Chanu Vyas played the character of Rekha, where she channels gracefulness in exuberant bridal polki pieces that include a statement passa and maang tikka in a beige lehenga bringing Umrao Jaan of today’s era to life.

Bride Kritika Sobti looked as elegant and timeless as Madhubala in light green lehenga and alluring bridal jewels with iconic haathphool and kamarbandh along with a feather cap and passa. Her multicolor Necklace adds to the final touch of a modern day Anarkali. Head-to-toe in Raabta’s Bridal Jewels, bride Gargi Narula donned the vivacious look of Madhuri Dixit from Devdas in shining green lehenga, laden with hathphools, bangles, maangtikka and a polki bridal set.

The campaign was concluded with bride Ayushi Bedi who looked awe-inspiring in a yellow lehenga styled with Panch Lada Haar and a Rajwadi Nath, doing justice to Aishwarya’s remarkable Jodha look as well as the Campaign. The concept of the campaign became a reality with collaborative effort of campaign partners. Not just the campaign, but also the shoot day became a memorable one for Raabta brides as they enjoyed every element of the video and photoshoot with Rahul and Team RaAbta. We love to create art as a label not just with jewellery but also with everything we do. As a team we are very passionately involved in making of a Raabta Bride and it makes us happy to make them happy.